Light can tell a story if someone writes it. Eluxir designs immersive experiences for the world’s most extraordinary spaces — from medieval cathedrals to luxury flagships. Narrative first. Technology second. Always.
Three Sectors
Selected Work
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See all insightsNarratives that direct experiences.
Heritage, luxury, and corporate — across 14 countries.
From cathedral naves to flagship windows to stages for thousands.
Your creative director, not your vendor.
Founder & Creative Director
Pep Palau was born in Barcelona, trained in London, and has spent 15 years making light tell stories inside the world’s most extraordinary spaces. From the nave of York Minster to a Versace flagship in Paris.
Now back in Barcelona, designing experiences that begin with a story.
Clarity
One question that reframes everything.
Projection mapping is a technique — projecting light onto surfaces. An immersive experience is larger: a designed narrative environment where light, sound, space, and story move an audience emotionally. At Eluxir, we design immersive experiences, choosing projection mapping when the story calls for it — alongside sound design, spatial choreography, and interactive elements.
It means the story drives every decision before technology enters the picture. We don't ask "What can projection mapping do here?" — we ask "What story does this space need to tell?" Only after the narrative architecture is clear do we choose the tools. This reversal — story first, technology second — is what separates creative direction from technical production.