Heritage
£1.4 million raised. A 6-year partnership.
York, United Kingdom · 2012–2018
The Challenge
How do you raise £1.4 million in a single evening for medieval glass conservation — without turning a 900-year-old cathedral into a spectacle? York Minster needed a new kind of experience. One that honoured the space while transforming it.
York Minster — one of the most significant Gothic cathedrals in the world. Two million annual visitors. 900 years of heritage. The cathedral needed to fund the conservation of its medieval stained glass without compromising the authenticity that makes it sacred.
The Approach
The challenge wasn’t projection. It was reverence. How do you fill a 65-metre Gothic nave with light and still let 900 years of architecture lead? We started with the glass. The Minster’s medieval stained glass — the very heritage the fundraising campaign existed to protect — became the visual language of the experience.
The result: a 10-minute artwork across the entire nave vault and the 20-metre × 40-metre West Wall, known as “The Heart of Yorkshire,” using 11 projectors in a custom cradle configuration. Surround-sound composed by Karen Monid. Music from the Minster organist and choir.
The first installation required a 3D recreation of the entire nave from laser scan data, with bespoke reversed UV mapping techniques developed specifically for the project. The visual content drew directly from the Minster’s medieval stained glass — the very heritage being preserved became the source material for the art.
The Heart of Yorkshire — 65-metre nave vault projection, York Minster
Left: Medieval stained glass — the source material. Right: West Wall projection (20m × 40m)
Outcomes
£1.4M
Raised for cathedral restoration (40% above target)
4,000+
Combined attendance across three commissions
92%
Visitor satisfaction rating
40%
Repeat visitation rate
200+
Media mentions
15K+
Social media posts
The Relationship
Collaborators