Projection Mapping
Heritage façades, cathedral interiors, cultural events, brand spectacles.
Surface reading, throw geometry, conservation envelope, non-contact mounting. Reversibility by design.
Experience Design
Reading a place — its volume, its history, its materials, its constraints — and adapting the visual language to inhabit it. The discipline of site, scale, and audience flow.
The discipline
A visual language without a site is decoration. The discipline of experience design is to read a place — a cathedral nave, an art gallery, a corporate summit floor, a luxury flagship, a UNESCO heritage site — with the same rigor an architect or conservator brings. Volume. Material. History. Audience flow. Conservation constraint.
The same Eluxir narrative would be unrecognisable in a different building, because the site is the second author. The studio reads it, then chooses the typology, the scale, the pacing, the conservation envelope.
The instruments
Six immersive typologies. The studio is not committed to any of them — each project chooses the right combination for its place and its story. These are the instruments, not the music.
Heritage façades, cathedral interiors, cultural events, brand spectacles.
Surface reading, throw geometry, conservation envelope, non-contact mounting. Reversibility by design.
Room-scale immersive art, brand experiences, corporate showrooms.
Pixel pitch matched to viewing distance, structural load, thermal management. Built as freestanding architecture inside the building.
Heritage interpretation, museum guides, layered architectural narrative.
AR overlay, spatial audio, haptic. The least physically invasive instrument — content lives on the device, not the surface.
Responsive installations, exhibition interactives, audience-choice narrative.
Sensor calibration, multi-user behaviour, graceful degradation. The audience is co-author.
Premieres, openings, gala events, monumental outdoor spectacle.
Performance, live elements, choreographed timing. Real materials — fog, water, fabric, light — alongside projection.
Permanent installations, public spaces, cultural landmarks evolving with time.
Durability, low sustained draw, content refresh cycles. Designed to be felt, not announced.
Three projects where the site was the second author. Each began with reading the place — its volume, its history, its constraint — before any typology was chosen.
The site in practice
Projection Mapping · Permanent
Permanent installation. UNESCO heritage. Equatorial scale.
A 13th-century stone temple shaped as a chariot drawn by seven horses. UNESCO World Heritage. Open-air. Equatorial daylight. The discipline here was permanence: an installation that operates at dawn daily, in twelve languages, with infrastructure-grade uptime — without compromising the conservation envelope of a 700-year-old monument.
Projection Mapping · Fabric · Walk-through
Gallery as venue. Fabric as surface. World-first technique.
The Saatchi Gallery — one of the world's most recognised contemporary art spaces — as host venue for a fragrance launch during Russian Art Week. The site reading: a brand activation that needed to earn its place inside a major art institution. The studio answered with a world-first projection technique on suspended silk fabric — translucent panels catching light from both sides. The site asked for an artwork; the typology answered.
Projection Mapping · Theatrical
Corporate summit. Fortune 500 scale. Audience flow as design.
A 350-year-old Fortune 500 company. An annual summit venue that needed to move 114,000 visitors through a strategic brand environment in seven days. The site reading here was scale and flow: staging, sightlines, dwell points, transit times. The narrative had to land at the speed of a moving audience.
How we read an audience
For every site, the studio models four dimensions before any typology is chosen. The decision falls out of the reading.
Watch, walk, interact, choose, pause, gather. Activity mode drives sightlines, pacing, and spatial transitions.
Mapped against the register palette — awe, intimacy, wonder, reflection, joy, discovery — across the journey.
From 1-minute pass-through to 90-minute free exploration. Duration determines content density and pacing.
The peak moment, the shareable moment, the emotional residue, the story hook. Memorability is designed.
The language that lives here
The site is the second author. The first is the visual language — the studio's vocabulary of light, register, and arc.
Visual Language →