Can immersive experiences actually drive fundraising or revenue?

Yes — York Minster raised £1.4M from immersive fundraising events, 40% above target, with 92% visitor satisfaction. Versace saw 18% transaction lift and 35% loyalty increase. Saint-Gobain's summit shifted investor confidence by 12%. Immersive experiences generate returns when the narrative is designed to move people toward action — donation, purchase, or strategic decision.

How is Eluxir different from a projection mapping company?

A projection mapping company executes technical specs — they own equipment, they deliver projections. Eluxir is a creative direction studio. We own the narrative vision, then partner with local AV specialists for hardware. An AV vendor asks "Where do you want the projectors?" We ask "What should your audience feel when they walk through that door?"

Studio — Eluxir

Pep Palau

Founder & Creative Director

Pep Palau is a creative director who believes light can carry narrative. For 15 years, that belief has taken him from Gothic cathedrals to luxury flagships to theatrical stages across 14 countries. His work has helped raise £1.4M for heritage conservation, lift retail transactions by 18%, and engage 400,000 annual visitors at a permanent UNESCO installation.

Now based in Barcelona, Pep leads Eluxir — an immersive experience design studio where every project begins with a story.

Start a Conversation

Master Collaborators

Ross Ashton

Projection Artist & Technical Director

One of the world's leading projection artists with over three decades of experience transforming architectural landmarks through light. Co-founder of The Projection Studio, Ross has illuminated buildings from the Sydney Opera House to the Palace of Westminster, and has been Eluxir's primary technical collaborator since 2012.

Karen Monid

Creative Producer & Show Director

Award-winning creative producer and show director specialising in large-scale immersive events and architectural spectacles. Karen has directed productions across four continents, bringing together narrative vision with technical precision in projects ranging from heritage celebrations to corporate experiences.

Origins

Founded in 2010 as Filmiks. 55+ international projects across heritage, luxury, corporate, and theater. Now Eluxir — rebranded and based in Barcelona, with the same creative philosophy: narrative first, technology second.

Milestones

2010 Founded as Filmiks in London. First projection mapping commissions.

2012 York Minster — first cathedral commission. £1.4M raised for restoration.

2015 Versace partnership begins. 18% transaction lift. Three-year, four-commission relationship.

2017 Konark Sun Temple permanent installation opens. 400,000+ annual visitors.

2018 West End credits: Miss Saigon, Wicked. Theater production experience across London and Copenhagen.

2025 Rebranded as Eluxir. Relocation to Barcelona. Spanish market entry.

Barcelona

Creative capital. Heritage crossroads. The ideal base.

Barcelona: creative capital, heritage crossroads, luxury market, international event hub. A city where medieval architecture meets contemporary design. The ideal base for a studio that works at the intersection of both.

Selected Clients & Collaborators

York Minster · Versace · Tiffany & Co · Saint-Gobain · UNESCO · Miss Saigon · Wicked · ASI India

Impact

Stories that return.

Why immersive design is an investment, not an expense.

Yes — York Minster raised £1.4M from immersive fundraising events, 40% above target, with 92% visitor satisfaction. Versace saw 18% transaction lift and 35% loyalty increase. Saint-Gobain's summit shifted investor confidence by 12%. Immersive experiences generate returns when the narrative is designed to move people toward action — donation, purchase, or strategic decision.
A projection mapping company executes technical specs — they own equipment, they deliver projections. Eluxir is a creative direction studio. We own the narrative vision, then partner with local AV specialists for hardware. An AV vendor asks "Where do you want the projectors?" We ask "What should your audience feel when they walk through that door?"

Pep Palau

Ross Ashton

Karen Monid

Every project beginswith a conversation.

Every project begins
with a conversation.